TechHR’s platform is among the most sought-after in their niche. TechHR is not merely an event. It’s a movement of sorts that acknowledges the importance of HR working in perfect harmony with technology.
What they needed was a total website overhaul to reflect their visual rebrand. At the same time, they wanted to improve their storytelling and conversions.
Though the project was primarily about a brand refresh on the Internet, we made sure that a strong UX was driving users. We created newer paths and made content highly accessible. All possibilities and related information within reach helped users absorb content readily ensuring less bounce rate.