Cocomylk.

Identity, branding and packaging for a house brand started in Goa creating unadulterated, pure, freshly squeezed coconut milk with no added preservatives. Suitable for Cafes and Home Cooking.

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Being a locally produced small scale brand, our intent was to make this brand appear as genuine and humble as possible to support it’s first phase of pure B2B and Made-to-Order strategy. Keeping colors simple, not too heavy on print and playing with glyphs and visual shapes derived out of coconuts in different stages of it’s lifespan.

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A playful set of graphic patterns were created that allow us to add a unique design language to the product range making it appear humble and was inspired by creating shapes using different stages that coconuts go through in the production lifecycle.

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