People Matters

Re-imagining online experiences for subscribers of People Matters - Asia’s leading new media company for everything people, recruitment, leadership and development.

Our approach was to create a highly scalable an reusable component library, with each component designed being mindful of it’s function and it’s usage across the entire design. Like Lego blocks we wanted to enable the team to be able to create custom templates as per the editorial teams needs on the fly almost eliminating any dependency.

The design process had to factor not just new content going forward, but the entire legacy of 10+ years of content in multiple forms of media (audio, video, text, podcasts, images, downloadable resources). A collaborative process involving primary stakeholders across multiple departments to arrive at a structure and semantic that could work in the long run.

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With mobile views being the more dominant source of readership, we ensured each layout and it’s associated components were mobile ready and compatible from the very beginning.

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The organisation has several initiatives across different formats at different times through the year. The challenge was to create a visual structure that was interchangeable yet have a com

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